This course is packed with hands-on activities, allowing you to explore how campaigns are crafted, audiences are engaged, and brands come to life. Set in an interactive learning environment, you’ll dive into the essentials of digital marketing and PR, and try out practical skills in storytelling, social media strategy, and audience analysis, gaining insights into how marketing influences people’s choices every day.

You’ll develop a creative campaign concept from start to finish, applying techniques used by real marketing and PR teams to engage and connect with audiences. Curious about what it takes to make a brand stand out? Through practical exercises and real-world scenarios, you’ll explore how campaigns come together, how audiences are understood, and how brands build loyalty. With group projects and interactive sessions, you’ll develop skills in planning, storytelling, and teamwork, while also exploring the ethical and social considerations of marketing.

This course offers a great introduction to PR, building useful, transferable skills in a lively, engaging setting.

Please note that you must book the accommodation element along with the course to use this for your DofE Gold Residential. You will need to provide your own meals.