Winning formula for DofE Business supporter DFS

In over 20 years of supporting The Duke of Edinburgh’s Award (DofE), DFS has helped over three million young people unlock their potential and build a brighter future. With this in mind, last year DFS decided to introduce DofE Business as part of their new ‘Service Managers Apprenticeship’ and offer trainees the opportunity to achieve the Gold Duke of Edinburgh’s Award.

Since its addition to the programme, DFS are delighted to be announced as winners of the ‘Youth Employment’ category of the inaugural UK Employee Experience Awards. The award recognises the hard work, leadership and focus that are essential to create a great customer experience. The judges felt the inclusion of DofE was an important and original way of achieving this goal and is a fantastic endorsement of the fact that every day, young people gain valuable employability skills through their DofE programmes.

Andy Stephenson, HR Director of DFS said, “The DofE is an enjoyable, challenging and rewarding programme of personal development which is of the highest quality and widest reach. We have chosen to include the programme as part of their training as we know it will develop self-confidence, self-reliance and leadership skills, all traits which will mean our Service Managers of the future will continue to deliver great customer service.”

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