22nd Mar 2018 in General
by Siobhan Cronin
Commercial Manager at The Duke of Edinburgh’s Award
The new data regulations are being put in place to reduce the amount of unwanted emails. So you are going to be asking yourself the question ‘Do I want to receive emails from this brand, about their product or service?’ on a regular basis.
In a recent survey when asked why they would sign up to receive emails, the highest single reason for actively opting in was to receive deals and special offers, with the second highest to receive news updates.
I work in the DofE’s Commercial Partnerships team and we manage the DofE Reward Card partnership with expedition retailers as well as range of other brand partnerships. With these brands we develop products and promotions that we believe have appeal with the DofE network, and our primary way of telling the DofE network about these is through our ‘DofE Offers’ emails.
So why sign up for our emails…
With the new data regulations coming in May, all the deals and offers will be in place but we will not be able to tell you about them, unless you opt in. You will still receive DofE programme emails if you are actively involved with the DofE, but new regulations will not allow us to send you expedition kit or offer based emails unless you give us your permission.
No-one wants more emails. But most of us like relevant emails. If you like what you have read above we hope you will want to continue to receive our emails after May. You can of course just press delete, or swipe left, if you find an email is not for you, or unsubscribe for good at any time.
If you have not already signed up, you can do this at DofE.org/preferences.