BrandStorm is a 13-week online course that empowers young creatives to develop a complete brand
identity, from concept to packaging. Whether you’re passionate about design, marketing, or
storytelling, this course helps you bring your ideas to life with creativity and strategy.
Each week dives into a different part of the branding process—from analysing real-life case studies like
Cadbury and Cowshed, to naming your product, designing a logo, and building eye-catching packaging.
You’ll also explore the psychology of colour, learn how to write your strapline, and understand ethical
labelling and die lines for packaging.
What You’ll Learn:
•Branding essentials and case study analysis
•Colour theory, product naming, straplines, and logo creation
•Packaging design from prototype to final layout
•Creating digital nets and understanding essential packaging info
•Building a professional brand guidelines document
Participants will upload their brand development work each week, receiving feedback to help refine
their ideas and grow their design confidence