news 26 March 2019

New DofE Recommended Retailer of Expedition Kit

The Duke of Edinburgh’s Award has appointed retail giant JD Outdoors to become its Recommended Retailer of Expedition Kit.

The three-year deal launches on 1 April 2018 and will entitle participants and DofE Leaders and other adult volunteers, to a respective minimum 10 and 15 per cent discount on kit, equipment and clothing across all JD Outdoors stores including GO Outdoors, Blacks, Millets, Ultimate Outdoors and Tiso.

Staff across all JD Outdoors stores will receive training on the DofE to ensure they can provide the best advice and support to all DofE customers.

Peter Cowgill, Executive Chairman of the JD Sports Group, said:

“We are delighted and proud to become the The Duke of Edinburgh’s Award’s Recommended Retailer of Expedition Kit. The DofE is hugely respected and continues to go from strength to strength.

“As the UK’s largest supplier of outdoor goods and equipment we’re really looking forward to helping the whole DofE network get the best clothing and correct equipment to make the most of their expeditions.

“To be associated with a Charity that proactively and positively encourages young people to explore the great outdoors and be active, supportive members of society is a huge honour.”

Peter Schooling, Commercial Director of The Duke of Edinburgh’s Award, added:

“There are a number of factors we consider when appointing a retailer to be a DofE Recommended Retailer of Expedition Kit. Our partner needs to offer a range of kit suitable for the Bronze, Silver and Gold Award levels and be accessible to our network of 420,000 young people and 40,000 volunteers.

“We are delighted that our new partnership with JD Outdoors provides great choice, value for money, and knowledgeable staff to help with individual and group expedition purchases.

“With over 200 stores across the UK we are sure that all DofE participants from all backgrounds will find the kit they need to make their DofE expedition enjoyable and affordable.”

To benefit from this exclusive discount, DofE participants, Leaders and volunteers will simply have to show their DofE Card or voucher in any GO Outdoors, Blacks, Millets, Ultimate Outdoors or Tiso store or on each of their five websites.

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