Using the DofE branding
As a Licensed Organisation you can use the DofE’s logo and branded resources to promote DofE at your organisation. Find out how to use the DofE logo below, and learn about the DofE Brand Centre – our library of customisable marketing materials to help you promote DofE and recruit new participants.
Licensed Organisations can use the DofE logo to promote their DofE activity. It’s been specially crafted, so the lettering is unique to us. When using the DofE logo;
- Never recreate the logo or any of its elements
- You must always use the master artwork provided
- Do not squash or distort the logo
- Don’t just copy the logo to use on printed items, it is too low quality. Download the proper artwork below
- The DofE letters, word, name and logos are Registered Trademarks ®, they must not be used for commercial gain unless a written licence is in place
- If you are using the DofE logo on a plain background, you can use the cut-out logos from the downloadable file below. If you are using the DofE logo over a photo, please use the solid logos to ensure the logo is readable
- For further guidance on using the DofE logo, please see the DofE Brand Toolkit pages 25-35
If you would like a customised DofE logo with your Licensed Organisation/DofE Centre name as a descriptor to the right of the core DofE logo, you can create this using our Brand Centre. This is a free service, you will just need to create a free Brand Centre account if you don’t already have one. Once you have created your logo, the DofE Team will need to approve the logo before it can be downloaded.
(No job titles, personal names, expedition team names, slogans, event titles, or descriptive text can be included. Customised logos may not be used by AAPs, please use the approved AAP logos.)
The Duke of Edinburgh’s Award logo is a registered trademark, and must only be used by those authorised to do so.
All Licensed Organisations are authorised to use the logo and they can in turn authorise their DofE centres and groups to use it.
In line with the updated licence, Licensed Organisations are not able to authorise activity providers or commercial organisations to use the logo. All such requests must be forwarded to the DofE charity at [email protected].
The DofE Brand Centre provides you with the tools and support to produce exciting resources to help you inspire and encourage young people to join your DofE programme and develop their skills for life and work, fulfil their potential and have a brighter future.
Within the Centre you will find a range of templates for posters, banners, leaflets and more, that you can easily customise to create eye-catching co-branded materials to help you promote the DofE in your area. You’ll also find a selection of photos to help bring your materials to life, DofE logos – you can create your own customised logo with the name of your Licensed Organisation or DofE centre, and the DofE brand toolkit to support you to use the DofE brand.
You don’t need any specialist software to create any of our materials, everything can be done online and there is plenty of flexibility to customise the resources to suit your individual needs, including choosing colours and images, and space to add your own text, logo and contact details.
Materials can be downloaded for free for you to print yourself or send to a preferred printer, or professionally printed through the Centre at a cost.
Accessing the Brand Centre
Visit the Brand Centre to create a free login. If you had an account before October 2024 when the Brand Centre was updated, you will need to create a new login. Contact [email protected] if you have any questions or issues registering.
The DofE brand identity is distinct to the charity; designers should follow these guidelines to ensure our marketing, materials and content is cohesive, consistent and recognisable.
Promoting your group
We all know how important publicity can be. On a local level, it can help attract participants to your group, more volunteers to help young people achieve and funding/support from your local community. For Licensed Organisations, a higher profile can help secure the funding and support needed to ensure the DofE is run efficiently, gives participants a high quality experience and local centres/groups get the support they need.
Nationally good publicity helps us secure funding and means we can work on developing DofE programmes so we can inspire more young people and give them the opportunity to take part in the future.
We’re always on the lookout for inspirational stories and great photos from DofE groups throughout the UK to use on our website, in our annual review, on social media and of course through PR. Send your story and any photos to [email protected].
Read our tips on how to generate some publicity for your DofE centre or group:
- Celebrate young people’s achievements in your local communities at presentation events and through the local media
- Publishing information on when your group meets
- Promoting the activities and successes of your group/centre
- Engaging the active support of local sponsors and key community figures
- If you’re taking photos that you plan to use to promote your group and/or submit to us, you must always ensure you have everyone’s consent
- Official DofE Clothing is great team wear for DofE groups, especially when personalised
- Visit our Brand Centre to create customised posters, banners, leaflets and more to promote the DofE in your area
A library of images is available to use for promotional purposes in the DofE Brand Centre. If you can’t find what you need within the Centre, please email us at [email protected] with a full brief including:
- What the pictures will be used for
- When they will be used
- How many are needed
- A clear brief on content (e.g. activity/indoors/ages)
- What format and resolution is required
- To whom and how they should be sent.
